Following a successful inaugural edition, the Nordic Sport & Media Summit will return to Båstad in July 2026, once again bringing together senior leaders from across the global sports, media, and investment landscape.

Set against the backdrop of the ATP Nordea Open, the summit has quickly established itself as a key meeting point for decision-makers looking to connect, exchange ideas, and explore the forces shaping the future of sport.

“Last year’s summit confirmed both the relevance and the demand for a platform like this in the Nordic region,” says Jonas Persson, CEO of Commercial Sports Media and one of the summit’s initiators.

“As global capital, media, and technology continue to reshape the sports industry, our ambition remains clear – to create a space where leading voices come together to share perspectives, challenge thinking, and build meaningful relationships for the future.”

“The Nordea Open has long been a meeting point for the international sports community,” says Christer Hult, Managing Director of the Nordea Open and board member of the ATP Tour.

“With the Nordic Sport & Media Summit, we are extending that tradition – creating a world-class platform for strategic discussions, new ideas, and meaningful connections right here in Båstad.”, Hult continues.

The 2026 edition will continue to build on this foundation, offering a focused and high-level forum for dialogue, insight, and networking during one of the most iconic weeks in the Nordic sporting calendar.

Ticket options include Summit Day Passes as well as a limited number of Official Partner Packages, offering exclusive speaking, branding, and networking opportunities.

For more information and ticket bookings, visit nordicsportmediasummit.com