Discovery and FIHA in a new record deal
Period: 20/21-25/26 | Client: Finnish Ice Hockey Association
CSM was in December, 2018, chosen by the Finnish Ice Hockey Association (FIHA) to become its exclusive media advisor for the Finnish national teams package starting from the 2020 season. The only matches excluded from the consultancy arrangements are those played in the Olympic games and the men’s World Championships.
Following a tender process during the spring of 2019 FIHA and media giant Discovery entered into a groundbreaking agreement in June, 2019, covering up to 200 matches per year during the seasons 2020/2021-2025/2026.
The timing for Discovery to sign with the FIHA couldn’t have been better with the popularity of ice hockey in Finland reaching its peak after winning the men’s U20 World Championships in Canada in January, 2019, the women’s national team finishing 2nd in the World Championships played in Finland in April, 2019, and the men’s national team becoming the world champions in Slovakia in May, 2019.