Telia and Liiga in record deal

Period: 18/19-23/24 | Client: Liiga

CSM has advised on the first ever Nordic media rights deal between a domestic premium property and a Telecom operator. The agreement was reached in April, 2017, in which the premier Finnish Ice hockey league Liiga licensed its media rights to Telia Company in a six-year-arrangement starting with the 2018/19 season.

CSM was chosen by Liiga in December, 2016, as the exclusive media rights advisor. Initial presentations and meetings were held with potential buyers of the rights before year end in 2016. It was made clear at an early stage that there was strong interest in the property which is ranked as number one in the Finnish market. CSM successfully managed to include domestic as well as international media companies in the process. In March, 2017, Liiga and CSM had concluded the packaging of the rights and decided to go to market with a tender. Two rounds of bidding were run during a two-week-period. Apart from the license fee Liiga paid great attention to the exploitation and production plans presented by the media companies. Telia Company has major plans to include live content in its future offering and made an impressive work to demonstrate its devotion to develop Finnish ice hockey together with Liiga.