Commercial Sports Media hosted another seminar on ”Trends and Innovations in Sport Industry” together with DMC Production and Sportway in Båstad during Nordea Swedish Open. The seminar covered the latest in sports tech linked to professional sporting events as well as private equity and sports.

Ex FIFA referee Jonas Eriksson spoke about enhancing the football experience. He is a favor of having the sound from the referees´ microphones being distributed to the spectators in the arenas and also to the TV audience.