Commercial Sports Media (CSM) has announced the appointment of experienced media rights executive, Stew Walker, as their UK-based consultant. In its continued expansion, Stew will support the growth of CSM’s portfolio of business interests including Sportway, the AI production media group and CSM Ventures, their sports tech investment arm.

– We couldn’t be happier! We know Stew from many years of operating in our business says Jonas Persson, CEO of CSM. His commercial drive and extensive network is already proving to be an asset to us and our clients!

Stew brings the best part of two decades of experience to Commercial Sports Media. Most recently, he was the EVP of Global Rights Partner- ships at DAZN, leading the division responsible for managing their portfolio of global joint ventures including FIBA Media and WTA Media.

– Ever since first meeting them in their IEC in Sports days, I have always kept a keen interest in what Jonas, Anders and Pelle have been up to, said Stew Walker. In Commercial Sports Media, they have built a seriously impressive business and I’m excited to join their team and help steer their international growth, starting in the UK.

Stockholm-based CSM started to operate in 2014 and has been consulting clients such as Swedish Hockey League, Finnish ice hockey league and ice hockey federations across the Nordics. CSM is also the exclusive advisor of SEF, that is handling Swedish top league football. Since 2022 the footprint grew following the hire of Michael Gott and Holger Ensslin to include also DACH region and in 2023 was joined by Norway based Kristoffer Holm.

While the puck action heated up at the Ice Hockey World Championships in Stockholm, Commercial Sports Media brought together our Nordic hockey network for a different kind of competition – the CSM Invitational.

Played on a beautiful early summer’s day at the scenic Royal Drottningholm Golf Club, the tournament offered the perfect blend of friendly rivalry and relaxed camaraderie. It was an opportunity to step away from the arena and connect in the spirit of sport, sunshine, and shared passions.

Helping to elevate the experience was Golf GameBook, one of our portfolio companies, which added a fun, digital edge by tracking scores, sparking banter, and capturing key moments in real-time.

A special thanks to Mikko Manerus, Founder & CEO of Golf GameBook, for joining us – and for showcasing the same precision on the course that defines his leadership in the digital golf space.

We’re grateful to everyone who joined us and helped make the CSM Invitational such a memorable day. We’re already looking forward to the next round.