Very important seminar on European football at Stockholm School of Economics yesterday. Governance, financial guidelines and break away threats from the current organisational structure of football were in focus. The various panels agreed that crises are the normal status in football, but we are now at a crossroad.

Swedish football stands out in a European context in the way members have an unique influence on the governance and running of football clubs.
How will that affect access to capital and technology over time? An interesting topic for Martin Carlsson Wall and his academic team at SSE.

LaLiga President Javier Tebas held the closing lecture stating UEFA is the only institution that can create balance in the fragile football eco system.
On technology Jonas Eriksson pointed at American sports and handball were media are allowed to have live microphones in the very games. That provides a new dimension to the live experience and also helps to create a less aggressive atmosphere.

Commercial Sports Media is a proud partner to Center for Sports and Business at SSE and would like to thank Martin and his team for a great event.

FIHA and CSM have extended its agreement to cover the next media rights cycle starting with the 2026/2027 season.

CSM has been FIHA’s advisory partner since 2019 and advised FIHA during the media rights tender for the seasons 2020/2021-2025/2026, which saw media company Discovery-Warner Brothers acquiring the domestic rights in Finland.

During the co-operation CSM has also been instrumental in the launch of the streaming service leijonat.tv which is a joint venture between FIHA and AI-production company Sportway.

FIHA media rights consist of the Men’s National Team (excluding the IIHF World Championships), the Women’s National Team, the Junior (U20) National Team, the Junior (U18) National Team,

the Women’s (U18) National Team and the Junior (U16 and U17) National Teams.

“Our co-operation with CSM so far has been excellent and we can’t think of company better suited to guide us through the next rights cycle”, says Sami Kauhanen, CEO of FIHA.

“FIHA is one of CSM’s key partners, and we are extremely proud to be able to continue working with one of the World’s best ice hockey nations across several levels of the game”, says Jonas Persson,
CEO of CSM.

“During our co-operation with FIHA we have had the privilege to witness Finnish ice hockey’s National Teams win 4 gold medals, 3 silver medals and 6 bronze medals in the different World Championships and Olympic tournaments”, continues Persson.