Ahead of the 19/20 season ending Commercial Sports Media has brokered a deal between German ice hockey’s top-tier DEL and German online betting pioneer mybet.

DEL’s ice hockey fans will have the opportunity to place bets on their favorite teams and various campaigns will expand the attention radius of sports enthusiasts for ice hockey in Germany.

mybet relaunched its online sports betting services in 2019 and the deal represents another important piece of their marketing plan.

Commercial Sports Media was present at Sportel in Miami 14-15 March. More than 600 media and sport organisation executives from around the world gathered for meetings, conferences and networking.

– It was very pleasant to be able to meet business colleagues from all over the world again. Following a very long time of digital communication I think face-to-face meetings will facilitate more and better business.

– Overall the importance and demand for sport content have never been greater. At the same time complexity of the industry continues to multiply over the years, says Jonas Persson, CEO of Commercial Sports Media.