The Swedish Professional Football Leagues (SEF) and TV4/Telia have entered into an agreement where TV4/Telia will take over the exclusive broadcasting rights for Allsvenskan and Superettan starting in 2026. The contract will span from 2026 to 2031, with the new home for the leagues being TV4 Play after the 2025 season.

Sweden’s largest sport and most popular league will be viewable through a familiar but renewed operator in the future. TV4 has previously held the rights for Allsvenskan and Superettan, broadcasting matches on C More. This time, Telia is part of the collaboration.

“We are on track to set a new attendance record for the second year in a row, and it’s clear that the interest in Allsvenskan and Superettan is growing each season. In this situation, we are both happy and proud to welcome TV4 and Telia as media partners for Swedish Professional Football Leagues. We’ve conducted a thorough process, together with our advisor CSM, where we listened to all stakeholders and gave all interested bidders a chance. In the end, the choice fell on TV4/Telia, and we look forward to our shared journey to further develop our leagues. We believe this partnership will create great value for all parties,” says Simon Åström, chairman of Swedish Professional Football Leagues.

Are you an expert at Sport, Finance & Strategy?

Commercial Sports Media (CSM) is a leading consultancy firm at the intersection of sport, media rights, and the commercial marketplace. The sports industry is undergoing a major transformation, where financial strategies and capital structures will play an increasingly important role in shaping future growth.

We are now looking to strengthen our team of ten consultants with an expert in sport and finance.

Your Role

• Advise leading sports rights holders, investors, and federations on strategic and financial matters
• Drive financial modeling, valuation, and investment analyses for clients and internal projects
• Contribute to shaping the evolving business of sport through CSM’s unique market insights

About CSM Ventures

In addition to our advisory services, CSM also operates its own investment vehicle, CSM Ventures – enabling us to invest directly in opportunities across the sports and media landscape.

Your Profile

• Strong academic and professional background in finance, investment banking, private equity or management consulting
• Deep interest in sport and media, ideally with proven sector experience
• Ability to combine analytical rigour with commercial creativity

If you are motivated by shaping the future of the sports business and want to work alongside a passionate team with a global footprint, we would love to hear from you.

Apply to teo.broman@commercialsportsmedia.com with a cover letter and cv.