Svensk Elitfotboll expands partnership with Genius Sports
March 18, 2026
Commercial Sports Media (CSM) has advised Svensk Elitfotboll (SEF) in a strategic international process that has resulted in a long-term partnership with Genius Sports for the global distribution of official betting-related rights.
The expanded agreement builds on Genius Sports’ existing official data partnership and now also includes low-latency video streaming rights for Allsvenskan and Superettan. This enables the integration of Swedish top-tier football into Genius Sports’ BetVision product—an advanced betting experience combining live video, official data, AI-powered statistics and interactive betting functionality.
CSM was appointed to conduct a comprehensive strategic review of SEF’s international data and video rights. As part of this mandate, CSM structured the rights package and led a competitive international sales process, attracting strong interest from leading global stakeholders before ultimately securing Genius Sports as long-term partner.
The agreement provides SEF with long-term stability and a partner with proven technical capabilities, while further reinforcing the growing international appeal of Swedish football.
CSM continues to support rights holders in navigating an increasingly complex and technology-driven media landscape, structuring and executing processes that maximise long-term value and global reach.
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