Very important seminar on European football at Stockholm School of Economics yesterday. Governance, financial guidelines and break away threats from the current organisational structure of football were in focus. The various panels agreed that crises are the normal status in football, but we are now at a crossroad.

Swedish football stands out in a European context in the way members have an unique influence on the governance and running of football clubs.
How will that affect access to capital and technology over time? An interesting topic for Martin Carlsson Wall and his academic team at SSE.

LaLiga President Javier Tebas held the closing lecture stating UEFA is the only institution that can create balance in the fragile football eco system.
On technology Jonas Eriksson pointed at American sports and handball were media are allowed to have live microphones in the very games. That provides a new dimension to the live experience and also helps to create a less aggressive atmosphere.

Commercial Sports Media is a proud partner to Center for Sports and Business at SSE and would like to thank Martin and his team for a great event.