Stockholm, 11th of September — CSM Ventures, the investment arm of Commercial Sports Media, is thrilled to announce its official launch. As a growth accelerator, CSM Ventures is set to make a significant impact on the sports tech ecosystem.

CSM Ventures is uniquely positioned to build a deeper understanding of sports tech value creation and contribute to it through strategic, financial, and network capabilities. The company leverages a network of companies and investors in the Nordics, DACH, and the UK, aiming to transform the sports tech landscape.

Furthermore, CSM Ventures will also focus on assisting larger international equity structures in identifying and sourcing relevant companies within the Nordics. This initiative aims to bridge the gap between global equity structures and promising Nordic enterprises, further solidifying CSM Ventures’ role as a pivotal player in the sports tech ecosystem.

In addition to its launch, CSM Ventures is proud to announce a few of its investments in Sportway Media Group, DMC Production, Play Replay and Golf Gamebook. These investments underscore CSM Ventures’ commitment to fostering innovation and growth in the sports tech industry.

Sportway Media Group, is a leading provider of live streaming services for youth, amateur and semi-professional sports. The company’s innovative technology allows for the broadcasting of a huge volume of games and tournaments, providing a plaUorm for young athletes to showcase their talent.

DMC Production stands as a prominent entity in the realm of media producMon, known for its excepMonal quality and innovative solutions.

Play Replay, is a cutting-edge sports technology company that offers a comprehensive racket sport line-calling and statistics system. The system uses eight sensors for total court coverage, providing real-time, insightful stats to help players improve their game.

Golf Gamebook, is a digital golf scorecard and social app. It offers live scoring leader boards, GPS features, and a social feed, making golf more enjoyable both on and off the course.

Jonas Persson, a key figure in the sports media industry, will play a pivotal role in the success of CSM Ventures. Persson is known for his innovative approach in sports media and his successful ventures in the sports industry, including IEC in Sports and Commercial Sports Media.

Petter Werner, Head of Business Development at Commercial Sports Media, brings more than a decade of experience within sport and media, representing several agencies including IEC in
Sports, Lagardère, Spring Media as well as European Broadcasting Union in Geneva. His insights and experience will be instrumental in driving the growth of CSM Ventures.

Teo Broman, Head of Operations at Commercial Sports Media, will also be a key participant in CSM Ventures. With five years of experience in the sports business sector, Broman has developed considerable expertise in sports media rights. His innovative approach to sports broadcasting is expected to be a significant contributor to the company.

We are also delighted to announce that Jonas Eriksson, an international ex referee, and investor, will be joining the advisory board. Eriksson’s unique blend of experience in the sports industry and investment sector will provide valuable insights and strategic guidance to the company.

We are excited to embark on this journey and look forward to hearing from potential partners and investors,” says Jonas Persson. Our goal is to foster innovation and growth in the sports tech industry, and we believe that our unique approach and extensive network will enable us to do just that.

For more information, please visit www.csm-ventures.com

About CSM Ventures:

CSM Ventures is the investment arm of Commercial Sports Media. It operates as a growth accelerator in the sports tech ecosystem, contributing to sports tech value creation through strategic, financial, and network capabilities. With a network spanning the Nordics, DACH, and the UK, CSM Ventures is at the forefront of sports tech.

For the third consecutive year, leading sports executives gathered in Båstad during the ATP Nordea Open last week. Hosted by Commercial Sports Media, DMC Production, and Sportway, a wide range of topics were discussed at the fully booked seminar on ‘Sport as an Asset Class’ and ‘Sportstech.’ Experts from the US highlighted that the era of leading US tech companies entering the sports and media rights sectors has undoubtedly arrived. In just five years, from 2019, commitments from tech companies in sports media rights have increased fiftyfold, soaring from nine billion SEK to 450 billion SEK. These tech companies are significantly outpacing legacy media companies in terms of size.

Following the US entry into this space, it is highly likely that these tech giants will begin exploring international markets. The Nordics, the world’s eighth-largest sports rights market, are expected to be on their radar. Additionally, US capital, including private equity (PE), venture capital (VC), and high-net-worth individual (HNWI) investments, is poised to further influence European sports by seeking exposure in this growing sector.