The 2024 SPOBIS Conference, Europe’s largest sports business event, attracted approximately 4,000 participants on January 31 and February 1 in Hamburg. This year’s focal points included AI in sports, the forthcoming European Championship, the Bundesliga’s audiovisual rights tender, women’s roles in sports business, and the trend towards professional investment in sports clubs and leagues.

Representing Commercial Sports Media, our DACH Director, Holger Ensslin, participated in discussions on ‘AI in Sports’ and showcased our initiatives at Commercial Sports Media, CSM Ventures, and Sportway in this domain. Furthermore, we offered our expert view on the current tender process of the Bundesliga and the future of its exploitation in Germany and worldwide.