CSM to internationally distribute the bett1ACES
June 16, 2020
Commercial Sports Media has been appointed by eImotion to advise on the return of men`s and women`s top tennis to media companies worldwide. On 13-19 July the bett1Aces will be played in Berlin at two different venues attracting players like Alexander Zverev, Dominic Thiem, Nick Kyrgios, Tommy Haas, Jannik Sinner, Elina Svitolina, Kiki Bertens, Julia Georges, Petra Kvitova and Andrea Petkovic in the line-up at the Steffi Graf stadium and the Tempelhof airport. In total there will be six ATP players and six WTA players in the two consecutive singles tournaments. The first event will be held on grass at the renovated Steffi Graf stadium and the second will be played on hardcourt in one of the airport hangars at Berlin Tempelhof.
– This is a great initiative by e I motion to manage to organize a world class tennis event taking all current medical and logistical challenges into consideration.
– Tennis has for a long time been prioritized by CSM and we are delighted to help this new tournament to get media distribution worldwide, say Jonas Persson, CEO of Commercial Sports Media.
The women`s event come first in the week`s tennis schedule and the six players are divided into twelve matches for men and women. In total there is a 200 000 Euro prize money pot to be equally split between the men and women.
– The partners at CSM are very familiar with the tennis product and know the market place very well. We are very happy to quickly have agreed a commercial cooperation for this event, says Edwin Weindorfer, CEO at e I motion group and organizer of bett1ACES.
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