Finnish ice hockey league, Liiga, and Telia have extended the agreement between themselves to also include the 2024/2025-2026/2027 seasons. The original agreement for seasons 2018/2019-2023/2024 was signed in July, 2017.

Commercial Sports Media (CSM) has been Liiga’s advisory partner since 2016 and also advised Liiga in the recent discussions with Telia. “We believe it’s a great outcome for Liiga and Telia to further strengthen the co-operation, says Anders Wistrand, Founding Partner at CSM.

“The last couple of years with the pandemic have been challenging but the prolongation of the agreement demonstrates the strong relationship between Liiga and Telia.”, continues Wistrand.

In this year’s play-offs, Liiga set a new record with over 300,000 people attending the arenas. “The interest in Liiga is very high, something which Telia recognizes with the extension of our agreement”, says Riku Kallioniemi, CEO at Liiga.

“Securing a long-term agreement with a strong and innovative partner like Telia puts Liiga in an excellent position to develop the league and to increase the interest even further”, continues Kallioniemi.