The Swedish Professional Football Leagues (SEF) and TV4/Telia have entered into an agreement where TV4/Telia will take over the exclusive broadcasting rights for Allsvenskan and Superettan starting in 2026. The contract will span from 2026 to 2031, with the new home for the leagues being TV4 Play after the 2025 season.

Sweden’s largest sport and most popular league will be viewable through a familiar but renewed operator in the future. TV4 has previously held the rights for Allsvenskan and Superettan, broadcasting matches on C More. This time, Telia is part of the collaboration.

“We are on track to set a new attendance record for the second year in a row, and it’s clear that the interest in Allsvenskan and Superettan is growing each season. In this situation, we are both happy and proud to welcome TV4 and Telia as media partners for Swedish Professional Football Leagues. We’ve conducted a thorough process, together with our advisor CSM, where we listened to all stakeholders and gave all interested bidders a chance. In the end, the choice fell on TV4/Telia, and we look forward to our shared journey to further develop our leagues. We believe this partnership will create great value for all parties,” says Simon Åström, chairman of Swedish Professional Football Leagues.